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Business Commitment #5: Own Your Emotions – It’s Not Personal

Business Commitment #5: Own Your Emotions – It’s Not Personal

by Cole Attaway | Jul 18, 2025

It’s never personal – until you make it personal. Early in my career, I took every negative comment personally. I was a young guy in my twenties starting my first business, carrying the weight of insecurity and self-doubt. I didn’t know how to lead yet, and I was...
Business Commitment #4: Drop the Story — Stop Making Assumptions

Business Commitment #4: Drop the Story — Stop Making Assumptions

by Cole Attaway | Jul 15, 2025

Introduction Hard truth: assumptions are silent killers in business. Every time you assume instead of finding out the facts, you’re writing fiction – and that fiction can blow up in your face. We’ve all done it: filled in gaps with our own story about a client, an...
Business Commitment #3: Say What You Mean — Speak with Integrity

Business Commitment #3: Say What You Mean — Speak with Integrity

by Cole Attaway | Jul 11, 2025

Introduction: The High Cost of Half-Truths Let’s cut to the chase: too many leaders talk a big game about “honesty” while drowning their teams in half-truths and corporate BS. In the real world, this double-talk is a silent killer. Think about it—have you ever told a...
Business Commitment #2: Manners Matter — Lead with Courtesy  and Class

Business Commitment #2: Manners Matter — Lead with Courtesy and Class

by Cole Attaway | Jul 4, 2025

Introduction In the high-pressure world of business, manners often get tossed aside as “nice-to-haves.” Some leaders mistake courtesy for weakness, assuming that barking orders or cutting people off shows strength. Nothing could be further from the truth....
Business Commitment #1: Think Bigger — Vision Drives Everything

Business Commitment #1: Think Bigger — Vision Drives Everything

by Cole Attaway | Jul 1, 2025

Introduction Ever feel like your business is running you instead of the other way around? You’re not alone. Too many entrepreneurs & business leaders get sucked into the day-to-day grind, reacting to every little fire, until they’re drowning in tasks. The result?...
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  • Business Commitment #13: Guard Your Circle from Chronic Negativity
  • Business Commitment #12: The Art of Timing
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  • Business Commitment #9: Carry the Message: Help Others and Share the Wealth

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    Cole Attaway
    Spike Electric Controls
    5914 East Sam Houston Pkwy South
    Houston, TX 77034

    cole@spikeelectric.com